Build your programme with cashback, member discounts and personalised rewards. Start with ready-made automations for repeat visits, birthdays and win-back offers, then tailor the benefit, timing and message.
Keep your branding, member balance and card together on the guest’s phone.
Reward regulars with levels based on purchases or completed visits.
Choose from ten guest scenarios and make the offer your own.
01 / MEMBERSHIP & WALLET
Guests join through your loyalty link and add your card to Apple Wallet or Google Wallet. Your logo, colours and venue image make it part of the restaurant’s identity; the member’s balance and card number stay close at hand.
A guest can keep the card without installing a separate restaurant app. At checkout, your team connects the member to the order, checks the available balance and applies the programme’s rules.
02 / READY-MADE AUTOMATIONS
Start with ten ready-made scenarios for new members, repeat visits, birthdays, guests close to their next level and those who have stopped ordering. HoreX uses the guest’s recorded activity to recognise when the selected scenario applies.
After the first completed order, follow up with a thank-you and your chosen benefit. Set a delay so the invitation arrives after the visit, when the guest can plan the next one.
Encourage the third visit, celebrate the fifth or thank a regular after their tenth order. Each template uses completed purchases to recognise the right guest and issue the configured benefit.
Use the birthday saved in the guest profile to send a greeting and an optional gift each year. Choose the benefit and how long the guest has to use it.
Choose an early reminder or an offer for a longer absence. Adjust the number of days without an order to suit your restaurant’s usual visit frequency, then set the incentive and message.
03 / PERSONALISED BENEFITS
A scenario can give bonus points, issue a member-linked discount or offer a free item through your configured benefit rules. Combine a voucher with points when that fits the occasion, and choose how long the voucher remains valid.
Edit the message and sending delay. Use the channels connected to your programme: Wallet notifications, customer app push or an approved WhatsApp template. Night-time delivery waits until the programme’s quiet hours end.
04 / EARNING & REDEMPTION
Choose the cashback rate, minimum eligible order and balance expiry. Decide how much of an order can be paid with loyalty balance, whether it combines with discounts and whether that purchase earns new cashback.
You can also offer a flat member discount and require an installed Wallet card. The team can explain the benefit before checkout, with the same rules applied to the member’s order.
05 / MEMBERSHIP TIERS
Create your own membership levels and choose a qualification goal: lifetime spend or completed visits. Set the cashback benefit for each tier, and HoreX upgrades members when their recorded activity reaches the goal.
A guest close to the next tier can receive a configured reminder through the near-goal automation. Your floor team can see the member’s current level in the guest record.
06 / LOYALTY AT CHECKOUT
Identify the guest when they order and review their membership level, balance and eligible benefits. The cashier can apply the allowed balance or member offer as part of checkout.
Earning, redemption and authorised corrections remain in the loyalty record. When a guest asks about a balance, the team can open their transactions and review what changed.
07 / CONNECTED GUEST HISTORY
Keep the member’s loyalty record with their visits, online orders and purchase history. Open the guest profile to understand how they buy across your participating brands and branches.
Use that history to decide which behaviour to encourage next: a second visit, another purchase before a long absence, or the next membership level. Review recorded benefits and orders as you refine the programme.
The rules, member tools and occasions that make up your programme.
Set how guests earn from their purchases.
Choose an earning rate and minimum-order rules for the programme. Completed eligible purchases contribute points to the member’s balance. New rule changes apply to future orders.
Let members use an eligible balance against the bill.
Configure the minimum balance and the maximum share of an order a guest can pay with loyalty. Staff can review the available balance and permitted redemption at checkout. In the AED programme, one point represents one AED.
Recognise guests as they return.
Define your own tiers, cashback benefits and qualifying thresholds. Use lifetime spend or completed visits as the goal. HoreX evaluates recorded member activity and upgrades the member when the goal is reached.
Give guests a pass they can keep on their phone.
Configure the restaurant’s Wallet card with its branding and membership details. Members can add the supported pass and return to their balance without installing a restaurant app.
Share one place to join the programme.
Your loyalty link brings guests to registration and their membership information. Use it in the restaurant or your own customer communications.
Keep earning and redemption in the same record.
The membership balance changes as eligible points are earned and used. Staff can review the member record when a guest asks about a recent transaction.
Start from a guest scenario and tailor its benefit, timing and message.
Choose a supported template rather than setting up every guest occasion from the beginning. Each template has a defined event; configure its benefit, message, delay and available channels before activation. Inactivity periods and near-goal thresholds can be adjusted.
Issue a benefit to the member who qualifies.
Journeys can issue a guest voucher or points benefit according to their configuration. The offer stays attached to the member so the team can check eligibility when it is used.
Select a reusable discount benefit, including a configured free-item benefit, and choose its validity period. A voucher and bonus points can be combined in the same automation.
Give the first visit its own follow-up.
Configure a joining or first-order journey when you want to welcome new members. Decide the benefit and message before activating the journey.
Plan a birthday offer ahead of the occasion.
Use the member’s recorded birthday in a configured journey. Keep the benefit, message and redemption conditions clear to the guest.
Reward a guest for bringing someone new.
Configure a referral bonus for an existing member who brings a friend into the programme. The new member can receive the programme’s separately configured signup bonus.
Use the programme across participating restaurants.
Membership works with the organisation’s configured loyalty programme and participating branches. Review brand or branch-specific rules so staff can explain where a benefit applies.
Correct a balance with a recorded reason.
Permitted staff can adjust points when a correction is needed. The transaction record makes the change available for a later review.
Set clear limits for earning and spending points.
Configure minimum-order and redemption rules, including whether points can be combined with promotions. Agree on the rules before training staff or announcing the programme.
Make the membership card easier to find near a branch.
The supported Wallet pass can include relevant branch locations. The phone decides whether and when to surface the card, subject to the guest’s settings.
Review the membership and its recorded use.
See members, point balances and redemption activity in the loyalty workspace. Use the underlying records when checking a benefit or balance question.
Follow up after a configurable period without an order.
Start with an early, regular or long-lapsed win-back template. Set the inactivity threshold, reward and message. The scenario runs once for the current inactive period.
Encourage the next purchase as a member approaches a level.
The near-goal template checks the member’s progress after a completed order. Configure the remaining-points threshold and a message or benefit appropriate to the next milestone.
Choose the connected channels and timing for your guest message.
Set the sending delay and available channels for the programme: Wallet, customer app push and approved WhatsApp templates. Delivery follows the programme’s channel order and quiet hours.
Make the loyalty card part of your restaurant’s identity.
Choose the displayed brand name, logo, card image, background, text and label colours. Configure the balance-update message and participating branch locations.
Guests enrol in your programme and identify themselves when ordering. Eligible purchases earn points under your rules; members can redeem an allowed balance at checkout.
No separate restaurant app is required for membership. Guests can use the loyalty link and add the supported pass to Apple Wallet or Google Wallet.
Yes. Create tiers with your own names, cashback benefits and qualification thresholds based on lifetime spend or completed visits. Members upgrade as their recorded activity reaches the goal.
It can work across participating branches in the organisation. Programme scope and any brand or branch rules should be reviewed during setup.
Yes. There are ten ready-made templates for new members, repeat orders, visit milestones, birthdays, near-goal reminders and win-back offers. Tailor the benefit, message, sending delay and available channels for each scenario.
Guests can see membership information through the loyalty link and supported Wallet pass. Staff can also look up the member balance in HoreX.
Earning and redemption settings include minimum-order rules, redemption limits and promotion-combination rules. Review the rules needed for your menu during setup.
No. Alongside cashback and redemption rules, you can configure membership tiers, a flat member discount, guest-linked vouchers, free-item benefits and automated follow-up scenarios. Choose the combination that fits your restaurant.
You can configure bonus points, a discount benefit, voucher expiry, the message, sending delay and available channels. Inactivity periods and near-goal thresholds are adjustable. Templates provide the supported event types and order milestones.
Use the channels connected to your programme: Apple and Google Wallet notifications, customer app push or approved WhatsApp templates. HoreX follows the selected delivery order and quiet hours; guests need the relevant card, app or messaging eligibility.
Yes. A journey can use a configured free-item benefit from Discounts. The issued voucher is linked to the qualifying member and follows its validity and redemption rules. You can combine it with bonus points.
See your earning rules, membership tiers and guest scenarios working together in HoreX.
