Connect Meta and Google Ads, campaign links, restaurant orders and guest history. Find where demand comes from, what it costs to win an order and which guests come back — then use that insight in your next campaign.
Connect campaign sources and ad costs to restaurant orders and revenue.
Compare campaigns, inspect creatives and manage advertising budgets.
Understand delivery demand and advertise around your restaurant.
Follow repeat orders, spending and the guests who stop returning.
Turn order history into specific groups and relevant follow-ups.
Compare brands, explore the orders and build your own report views.
01 / END-TO-END ATTRIBUTION
A guest follows a campaign link and orders from your restaurant. HoreX keeps the available source tags with the order, connects it to the guest and brings the revenue into your marketing reports.
Compare that revenue with connected Meta and Google ad spend. Continue into the customer’s purchase history to understand whether the first order became a repeat relationship, including identified visits at the POS.
02 / META & GOOGLE ADS
Bring Meta and Google campaigns into Ads Command Center. Compare spend, clicks, cost per click and the orders matched to each campaign. Platform-reported ROAS and HoreX order-based ROAS sit alongside each other, so you can see what each source reports.
Open a campaign to inspect its ad sets and creatives. Adjust the budget or pause a campaign from the same workspace. Review a promotion for one branch against another before deciding where the next advertising budget should go.
03 / GEO MARKETING
Use Customer Map to see where delivery orders, revenue and repeat customers concentrate. Compare areas by order value, customer spend, purchase frequency and delivery source when planning an offer or reviewing your catchment area.
For local Google advertising, choose the restaurant, place the map pin and set the radius. Give each campaign its own goal, budget and message. Connected Google profiles and tagged ordering or booking links help nearby guests find the next step.
04 / UTM & CAMPAIGN ANALYTICS
Compare UTM source, medium and campaign across tagged orders. An Instagram promotion, a Google search campaign and a partner link each keep their own place in the report. See order count, revenue, average order value and the share of new or returning guests.
Open the underlying orders when you need the detail. Promo-code reporting adds another view of an offer: how often it was used, the discounts applied and what those guests spent. Use the same tags consistently in your advertising, messages and booking links.
05 / RETENTION & CUSTOMER VALUE
A first order is the beginning of the relationship. Follow acquisition cohorts over weeks or months to compare customer retention, revenue LTV and order frequency. Compare groups at the same stage of their history to see whether guests keep buying after the initial offer.
RFM segmentation adds a practical view for the next campaign: recent regulars, high-spending guests and customers whose visits have fallen away. Check the last order, purchase frequency and spending before deciding who should receive an invitation.
06 / AUDIENCES & CAMPAIGNS
Choose the guests, shape the offer and measure the response. Audiences use the same customer and order history as your reports, so the next campaign can reflect what people actually buy.
Combine conditions for spending, last order, dishes, brand, branch or purchase frequency. For example, choose repeat guests who have not ordered for more than 30 days, then check the audience before sending.
Use a targeted broadcast for a particular offer, or a ready-made loyalty journey for a birthday, visit milestone or period without an order. Choose the benefit, timing and message to suit your restaurant.
Review sending and opening results for the campaign, then use tagged orders, promo-code activity and guest history to understand the sales that followed. Compare response by audience before repeating the offer.
07 / THE GUEST EXPERIENCE
Reach guests through the channels they use with your restaurant: your customer app, Wallet card or connected WhatsApp. A useful offer, a favourite dish or a loyalty benefit gives the message a concrete reason to exist.
The response returns to the same customer history. Your team can see the later order and continue the relationship with the guest across delivery and restaurant visits.
08 / REPORTS & MULTIPLE BRANCHES
Build and save custom reports by choosing a metric, grouping, period and chart. Compare daily performance, order channels and brands, then open the customers or orders behind a day in Data Explorer.
For a restaurant group, review which brand or branch sits behind the activity. Add connected ad spend and posted marketing costs to the organisation-wide view when discussing acquisition cost and the value of acquired customers.
Attribution, advertising, local demand, customer behaviour and the tools to act on it.
Start with orders, revenue and returning guests.
Select the period and available business filters. The overview brings order totals, average order value and identified customer activity together, with definitions alongside the metrics.
Compare guests who first ordered in the same period.
Group guests by acquisition period and follow their later orders, revenue or retention. Compare cohorts at the same age, and check the group size before drawing a conclusion.
Find guests who have not ordered recently.
Recency views use elapsed time since the last order, including 30, 60 and 90-day bands. Review the group and its history before deciding on a re-engagement offer.
Connect a tagged order to its recorded source.
Use UTM-tagged links in your campaigns. When the tags reach the order, compare source, medium and campaign with recorded orders, customers and revenue. Untagged orders remain outside that attribution.
See the orders that used an offer.
Review usage, order value, discounts and new or returning customers for a promo code. These are recorded results; they do not by themselves show how many orders would have happened without the offer.
Compare recency, frequency and spending together.
RFM groups identified guests using their order history. Use the segments as a starting point for an audience, then check the individual customer details and the offer’s relevance.
Look for common combinations in guest orders.
Product analysis shows items that occur together, their counts and basket values. Use the observed combinations when reviewing menu placement or planning an offer.
Review delivery and orders for your outreach.
Use the campaign workspace to follow message delivery, reads and linked results where available. Keep provider delivery metrics separate from tagged-order revenue when comparing campaigns.
Include restaurant visits in guest history.
A POS order associated with a guest contributes to that guest’s activity. Anonymous orders still count in sales totals but cannot establish a person’s repeat visits.
Bring connected ad costs into the wider sales picture.
The dashboard combines supported Meta and Google spend with posted marketing invoices. Its blended cost and return metrics use organisation-wide data; they are not a separate campaign’s causal return.
Open the orders and customers behind daily performance.
Compare daily order count, revenue, average order value and customer activity. Filter the period, brand and order type, then open the underlying records to investigate a result. Saved Custom Reports adds configurable metrics, grouping and charts.
See where delivery demand is concentrated.
Customer Map groups delivery locations into areas for analysis. It helps compare demand by location without presenting a list of individual guest addresses on the map.
Review campaigns, ad sets and creatives against orders.
Connect Meta advertising data to campaign performance in HoreX. Inspect spend, clicks, CTR and CPC alongside UTM-attributed orders and revenue, drill into the campaign structure, and use the available budget and pause controls.
Bring Google campaign results into the same workspace.
Compare Google campaign spend, clicks and conversion reporting with the restaurant orders carrying the matching campaign tags. Review Meta and Google together or switch to the individual platform view.
Choose the area, goal and budget for each campaign.
Start a Google local campaign around your restaurant. Select an advertising centre and radius, choose direct orders or restaurant visits as the goal, and prepare the budget, search phrases and ad copy. Review the campaign before starting it.
Connect discovery to ordering and reservations.
Connect eligible Google Business Profiles to manage the restaurant presence and review profile interactions. Create branch-specific booking links with campaign tags. Google profile interactions and directions are reported separately from recorded restaurant orders.
Choose guests by purchases, location and behaviour.
Combine more than 45 available conditions from guest profiles, orders and loyalty activity. Conditions include brand, branch, items, categories, recency, spend, purchase frequency and trends. Use AND within groups and OR between groups, then preview the audience.
Turn an audience brief into editable conditions.
With HoreX Intelligence enabled, describe the group you want to reach and review the proposed audience conditions. The result is a draft you can change before saving or using it in a campaign.
Act on birthdays, repeat visits and inactivity.
Connect customer insight to loyalty automation templates. Set the qualifying event, timing, benefit and message for a birthday, visit milestone or win-back invitation. Your programme rules determine eligibility and redemption.
Keep the views your team uses each week.
Choose the report metric, grouping, date range and chart type. Run the report, save a useful configuration and export the available data for further analysis. Data Explorer provides daily performance with access to its underlying customer and order records.
Understand which restaurant sits behind the result.
Filter supported reports and audience conditions by brand or branch. A guest can buy from more than one of your restaurants, and identified purchase history retains that context. Organisation-wide marketing costs stay distinct from branch-level revenue.
It connects restaurant order records, identified guest activity and supported campaign sources. You can review sales, repeat visits, tagged links and marketing costs with the underlying definitions in view.
When staff link a POS order to a guest, that visit becomes part of the guest’s history. Anonymous orders remain in sales totals but cannot identify a returning person.
You can see the source, medium or campaign recorded with a tagged order, and review promo-code usage. This records available attribution; it does not establish every earlier touchpoint or prove the campaign caused the visit.
RFM means recency, frequency and monetary value: when a guest last ordered, how often they order and what they have spent. HoreX uses this history to group identified guests for further review and audience selection.
HoreX includes dashboards, cohorts, guest segments and Data Explorer. Teams can use the built-in reports for common questions and export supported data when a separate analysis is needed.
Website analytics describes website activity. HoreX adds recorded restaurant orders, identified guest history, dine-in sales and programme activity. Campaign tags connect supported online sources to orders when those tags are present.
Yes. Supported reports and customer analyses provide exports such as CSV or spreadsheets. Keep the filters and date range with the exported figures so the team compares the same scope.
Reports use the records available when the view is loaded or refreshed. Order activity, posted cost documents and connected ad accounts can arrive on different schedules, so check the period and last available source data.
Yes. Ads Command Center brings connected Meta and Google campaign reporting into one workspace. Meta campaigns can be explored through ad sets and creatives, with budget and pause controls. Setup and available actions depend on the connected account permissions.
Customer Map groups delivery locations to show demand by area, with filters for order value, spending and repeat behaviour. Geo Marketing also supports local Google campaigns with an advertising centre, radius, goal and budget, connected restaurant profiles and tagged booking links. Campaign activation and profile features depend on the relevant Google account and approvals.
Ad platforms apply their own conversion reporting. HoreX order-based ROAS compares campaign spend with order revenue matched through the available campaign tags. Both views are useful, but they measure different records. Untagged orders are not automatically assigned to a campaign.
Yes. Build an audience using order history, spending, dishes, brand, branch, recency and other conditions, then use it in a supported campaign channel. Ready-made loyalty journeys also respond to birthdays, visit milestones and inactivity. Review the audience, channel and offer before activation.
Campaign reporting uses its attributed orders and customers. The blended acquisition-cost view combines organisation-wide connected ad spend and eligible posted marketing costs, divided by new identified customers. Cohort LTV is recorded revenue per acquired customer, not profit or a forecast. Check the selected period and customer group when comparing results.
Explore campaign attribution, local demand and returning guests with your restaurant’s marketing team.
